DeckedOut
Industry
Branding
Client
Academic
Service
Brand Identity Design
Date
2025
An interactive gaming space designed to bring people together through the fun of board games. I crafted a cohesive visual identity for DeckedOut, including logo design, custom typography, and brand color palette to reflect the brand’s playful and community-focused nature using Illustrator. Along with the visual identity i also designed supporting brand elements and custom illustrations for use across print, digital, and in-person experiences.
Problem Statement
DeckedOut needed a distinct brand identity that could capture the excitement of board games while appealing to young adults seeking social, screen-free experiences. The challenge was to balance playfulness with clarity, creating an identity that feels energetic, welcoming, and easily adaptable across physical and digital touchpoints.
Solution
A bold and expressive visual identity was designed to reflect DeckedOut’s core idea of play, strategy, and community. Through a vibrant yet controlled color palette, friendly typography, and game-inspired visual elements, the brand communicates fun, approachability, and engagement while remaining structured and recognisable.
Design Process
The process began with researching board-game culture, cafés, and interactive social spaces to understand user expectations and visual cues. Concept development focused on translating ideas of decks, moves, and play into graphic forms. Iterations in logo design, typography, and color helped refine a system that feels dynamic, modular, and immersive—much like the gaming experience itself.
Final Deliverable
The final output includes a comprehensive brand identity system consisting of a logo, color palette, typography, and graphic elements, showcased across applications. The identity is flexible, engaging, and designed to grow alongside DeckedOut’s community.
