Wander
Industry
Travel
Client
Academic
Service
UX/UI Design
Date
2025
A UX design project focused on simplifying urban travel and exploration for young adults. The app brings together place discovery, personalized itinerary planning, and essential travel information into one seamless, intuitive mobile experience—helping users explore cities with less effort and more confidence.
Problem Statement
Urban travellers, especially young adults, enjoy spontaneous city exploration but often face fragmented information spread across multiple apps and platforms. The lack of a single, reliable system for discovery, planning, and navigation leads to decision fatigue, overplanning, and missed experiences—making city travel feel more overwhelming than enjoyable.
Solution
A centralized mobile app that simplifies city exploration by combining place discovery, flexible itinerary planning, and essential travel information in one platform. Through personalized recommendations, contextual insights, and an intuitive planning flow, Wander supports both spontaneous outings and light planning—reducing cognitive load while enhancing exploration.
Design Process
The project followed a user-centered design approach, beginning with secondary research to understand travel trends and planning behaviors, followed by primary research through surveys and interviews to uncover real user pain points. Insights were synthesized using affinity mapping, empathy mapping, and personas to define user needs and opportunities. These insights informed information architecture, user flows, wireframes, and visual design decisions, leading to a cohesive and purposeful product experience.
Final Deliverable
A high-fidelity mobile app prototype for Wander, featuring a discovery-led home experience, guided trip-planning flow, personalized itineraries, and community-driven local insights. The solution demonstrates how thoughtful UX design can reduce planning friction and enable more confident, enjoyable urban exploration.
